A globally recognized medical devices and diagnostics company was set to introduce an innovative back pain treatment device into the market. The challenge lay in evaluating and finalizing the most effective market entry strategy that would maximize product acceptance and ensure a successful launch.
Y Point Analytics utilized a multi-faceted strategy, leveraging a variety of data sources to provide a data-driven analysis to support the client’s decision-making process.
data from EHRs and patient surveys. Healthcare facilities provided information regarding patient footfall patterns, which were also analyzed.
Our data-driven analytics approach unearthed several pivotal insights that greatly influenced the client’s market entry strategy.
The comprehensive project, from initial analysis to post-launch evaluation, was successfully executed over a six-month period, demonstrating the power of data-driven decision-making in healthcare.
A globally recognized medical devices and diagnostics company was set to introduce an innovative back pain treatment device into the market. The challenge lay in evaluating and finalizing the most effective market entry strategy that would maximize product acceptance and ensure a successful launch.
Y Point Analytics utilized a multi-faceted strategy, leveraging a variety of data sources to provide a data-driven analysis to support the client’s decision-making process.
Our data-driven analytics approach unearthed several pivotal insights that greatly influenced the client’s market entry strategy.
The comprehensive project, from initial analysis to post-launch evaluation, was successfully executed over a six-month period, demonstrating the power of data-driven decision-making in healthcare.