YPoint’sMarketing Analytics offering helps you measure, manage, and analyze your marketing efforts to maximize your marketing department’s effectiveness and optimize your ROI. We analyze each marketing campaign to see which one is working and which one is not. A comprehensive visualization of your marketing spend and its effectiveness help marketers in saving dollars on non-performing campaigns and marketing activities. Our offering is driven by data science and real-world business intelligence capabilities. YPoint helps you establish the right marketing mix, marketing analysis is vital to making the right choices and allocating marketing dollars effectively in correct basket.